Selected research and strategy work from OKX, Twitter, Stash, and more.
AI Safety Research Framework
OKX
Designed and led the research program evaluating AI safety and ethical concerns across crypto trading products. Built a framework that informed product policy changes for a platform serving millions of users globally.
Led the end-to-end research effort to reimagine how advertisers interact with the ad platform, from onboarding to campaign management. Research directly informed the redesign that drove measurable revenue growth.
RoleResearch & Strategy Lead
User InterviewsJourney MappingA/B TestingQuantitative Surveys
Drove the research strategy that identified and validated new market segments, enabling the business to scale during a critical growth period. Research-led insights directly informed go-to-market decisions.